Referral Tracking for Success

Referrals are the lifeblood of business networking. But if you’re not tracking them, you’re missing a goldmine of insight—and probably leaving money on the table.

Why Track Referrals?

Tracking tells you:

– Who’s giving you referrals
– Who you’ve sent referrals to
– What the outcome and value of each referral was

This helps you focus on the relationships producing the best results and shows where you need to reciprocate or step up.

What to Track:

– Date
– Source (Who gave you the referral?)
– Recipient (Who did you refer business to?)
– Referral Type (Lead, warm intro, client-ready)
– Status & Outcome
– Dollar Value (Estimated or actual)

How It Helps:

– See what’s working so you can double down.
– Improve your ROI on networking time and dues.
– Recognize top referrers and show appreciation.
– Identify weak links where follow-through needs work.

You can use a simple spreadsheet or a CRM, but make it part of your regular routine. The clearer your data, the stronger your network strategy becomes.