Crafting a Winning 30-Second Commercial
Your 30-second commercial is your first—and often only—chance to make a lasting impression in a networking setting. It’s not just about introducing yourself; it’s about making others *want* to refer you.
In a group like AmSpirit or any structured networking environment, every second counts. A clear, concise, and memorable message teaches others how to refer you effectively. If your commercial is vague, long-winded, or forgettable, you’ll get lost in the shuffle.
Key Elements of a Winning Commercial:
1. Who You Help – Start with a clear client profile. “I help small business owners…” is better than “I do marketing.”
2. What Problem You Solve – Highlight the pain point you address. “…who struggle to generate leads online.”
3. How You Solve It – Briefly explain your solution. “…by creating targeted digital campaigns.”
4. A Strong Call-to-Action – Ask for a specific referral. “This week, I’d love an introduction to a local chiropractor.”
Real-World Example:
Instead of saying: “I’m a financial advisor,” try:
“I help busy professionals take control of their retirement planning. If you know anyone nearing retirement who’s unsure about their next step, I’d love to talk to them.”
When everyone in the room knows exactly *who* you help and *how*, they’ll refer more people your way.
